Homes Company , a comprehensive real estate company based on PropTech, announced that it has signed a strategic business agreement (MOU) with PROFITZ, a Japanese asset management company, and attracted investment. Through this agreement, the two companies plan to fully collaborate in various fields such as joint project promotion, space operation cooperation, and global investment expansion.
The core of this agreement is the joint planning of a 'Value-add program' to increase the value of real estate. The goal is to maximize asset value through location analysis, remodeling, and tenant-tailored operation strategies beyond simple space provision. Through this, the plan is to discover new investment opportunities, respond to diverse customer needs, and provide an improved space experience.
The two companies will also work to expand synergy between their brands. They will jointly pursue strategies to attract tenants for global companies, startups, and professional groups in both Korea and Japan, and develop a community-centered operating model through cooperation with BLOCKS PLUS, which operates PROFITZ's shared office brand 'BLOCKS OFFICE'. With this, they plan to introduce a space model that combines co-living and co-working to the Japanese market.
Investment cooperation will also expand. PROFITZ plans to participate as a strategic investor in the process of promoting the initial public offering (IPO) of Homes Company, and will cooperate not only in joint development projects but also in expanding the investment network between the two countries. Joint development projects are also planned in major areas such as Meguro-ku, Tokyo, Japan and Fukuoka City, Fukuoka Prefecture.
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