Evertreasure Co., Ltd., which operates YEATU, announced that it participated in the '2025 Korea Expo in Osaka' held at the Osaka Intex Exhibition Center in Japan from March 27 to 29.
This exhibition was co-hosted by the Korea International Trade Association and the Consulate General in Osaka to commemorate the 60th anniversary of Korea-Japan diplomatic relations and the 2025 Osaka Expo (2025 World Expo Osaka). Evertreasure participated in this event, which aims to expand industrial and cultural exchanges between Korea and Japan and support the overseas expansion of companies from both countries, with the vision of ‘popularizing investment in the arts’ and ‘global expansion of K-culture.’
At the exhibition, Evertreasure showcased its content investment fintech platform, Yetu, introducing various art contents such as art, performances, and movies as alternative investment assets that anyone can invest in. At the exhibition, visitors were able to directly experience Yetu’s innovative features such as its investment method, profit structure, and blockchain-based transaction security system.
Evertreasure has also explored the possibility of platform localization and partnership cooperation, especially through networking with local Japanese art professionals and investment institutions. Japan is a market with active art consumption and a large collector base, and Evertreasure is preparing to launch a global art investment product through linkages with Japanese art content.
CEO Cho Young-rin emphasized that through this participation, “Art is no longer the exclusive domain of a select few, but can become a ‘popular investment asset’ in which anyone can participate and share in the fruits of growth.” He added, “Evertreisure aims to open a new cultural finance ecosystem by objectively evaluating the value of art through AI and blockchain technology and connecting it with global investors.”
He continued, “Through this Korea Expo, we plan to accelerate our global expansion into not only Japan but also the entire Asian, European, and North American markets, and we will take the lead in making competitive Korean art content a global asset.”
Evertreis is pursuing the following as its main businesses for 2025: ▲Expansion of a global platform that combines art and finance ▲Establishment of corporations in the UK, Japan, and the US ▲Expansion of investment in film and performance content ▲Art tourism investment services based on K-art. In particular, it is accelerating the establishment of a global network, such as participation in the UK Creative UK Summit, holding an exhibition in the Ginza area of Japan, and cooperating with the Paris Korea Expo.
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