Free Life (CEO Kim Man-ki) announced on the 7th that its travel specialty brand 'Free Tour' won the grand prize in the 'Cruise Travel' category at the '2025 Korea Consumer Evaluation Best Brand Awards'.
This awards ceremony is hosted by the Korea Consumer Agency, and the judging committee consisting of academia and experts strictly judges the brands based on criteria such as brand management strategy, consumer value realization, and consumer satisfaction, and selects the best brand in each category. Freed Tour received the grand prize in recognition of its outstanding performance in the ‘Cruise Travel’ category.
Free Tour has been selected as the 'Best Partner' by the world-renowned shipping company Royal Caribbean Cruises for three consecutive years, and has also won the grand prize at the '2024 Consumer Selection Excellent Corporate Brand Awards', solidifying its position as a domestic cruise travel brand.
A representative of Free Tour said, “We are very happy to be recognized as a cruise travel brand loved by customers, and we will continue to provide differentiated services and customized products to establish ourselves as a leading domestic cruise travel brand.”
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