Coupang announced on the 1st that it has signed a strategic business agreement (MOU) with livestock food specialist Sunjin Co., Ltd. and will begin cooperation to improve the quality of Korean pork products and increase consumer trust.
Seonjin is a livestock processing company that launched the pork 'Seonjin Pork' in 1992 and has maintained brand reliability for over 30 years. This agreement ceremony was held on this day at Seonjin's corporate PR center '#Oreum' located in Gangdong-gu, Seoul, and was attended by officials from both companies, including Coupang Rocket Fresh's Lee Seong-han, and Seonjin's CEO Lee Beom-kwon.
According to the agreement, Seonjin plans to use the 'Yongin Meat Center' located in Yongin, Gyeonggi-do as Coupang's main processing facility. The facility is equipped with a hygiene and quality management system based on automated equipment and SMART HACCP certification, and the 'Seonjin Pork Handon' produced through this will be supplied to consumers through Coupang's early morning delivery service, 'Rocket Fresh'.
Based on this collaboration, Coupang will expand its lineup of customized pork products by cut. Depending on consumer needs, in addition to regular pork belly, various types of products will be released, such as boiled pork belly, thick camping pork belly, and large pork belly.
In addition, the 'Premium Fresh' product line, a premium line exclusive to Rocket Fresh, will also be strengthened. The product line includes signature pork belly with an emphasis on high quality and freshness, and cuts of meat that have received animal welfare certification, and is supplied through advanced processing technology and Coupang's quality inspection system. The two companies plan to continuously expand the lineup in the future.
CEO Lee Beom-kwon of Shinjin said, “This agreement will serve as the foundation for expanding the premium livestock product market and providing consumers with a reliable food purchasing environment online.”
Coupang Rocket Fresh CEO Lee Seong-han said, “Collaboration with advanced companies is the foundation for stably providing customers with products with strengths in quality, safety, and differentiation,” adding, “We will continue to cooperate for customer satisfaction and mutual growth with our partners.”
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