Evertreasure Co., Ltd. (CEO Youngrin Cho), which operates the art investment fintech platform 'YEATU', announced on the 11th that it was finally selected for 'TIPS', a private investment-led technology startup support program hosted by the Ministry of SMEs and Startups.
TIPS is a representative startup support program of the Ministry of SMEs and Startups that fosters technology-based startups that will lead the global market by linking private investment and government support. With this selection, Evertreasure has secured up to 700 million won in government support (500 million won for research and development, 100 million won for commercialization, and 100 million won for overseas marketing) over the next two years.
Evertreasure defines artistic content (art, film, performance, etc.) as an alternative investment asset, and based on this, it is developing and operating a digital platform called 'YEATU' where individuals and global investors can easily invest in art. In particular, it is focusing on building a new technology-based cultural finance system to increase the creative sustainability of artists who are financially excluded.
The company plans to use this TIPS selection as an opportunity to advance its AI and blockchain-based art valuation model and to spur the creation of a global platform ecosystem where artists and investors can connect based on trust.
“This selection is the official recognition of Evertreasure’s technological prowess and potential for expansion into the global market,” said Youngrin Cho, CEO of Evertreasure. “We will open a new investment market through technological innovation linking art and finance, and create an environment where artists can also become stakeholders in finance.”
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