Madeleine Memory, a startup that operates the brand resale solution 'Relay', announced on the 17th that it has finalized its Pre-A2 investment round by attracting an additional investment of a total of 1.5 billion won from the Korea Credit Guarantee Fund and MY Social Company (MYSC). The total investment amount for this round is 3.6 billion won.
This follow-up investment was newly participated by MYSC, which focuses on impact investment, and the Korea Credit Guarantee Fund, which evaluates and supports technological capabilities and growth potential. Madeleine Memory had previously received investments from Aventures, Coolidge Corner Investment, and others, and began a Pre-A2 round.
Madeleine Memory is promoting SaaS for resale and diversification of distribution channels, focusing on the solution 'Relay' that implements brand-level resale services in cooperation with fashion brands. Major examples include 'OLO Relay Market' applied to Kolon FnC's own mall, LF's own mall-linked resale market (planned), 'The Hyundai Buyback Service' with Hyundai Department Store, and 'Real's Green Reward' service with Lotte Department Store.
MYSC's Byun Jun-jae, a judge, said, "Madeleine Memory is a company with a partnership model that connects brands and consumers in the ESG trend of the fashion industry," and "We will be able to create social value together for sustainable growth."
Madeleine Memory CEO Hwang Jeong-jin said, “Our goal is to provide a high-quality resale experience to consumers while creating new customer touchpoints for brands and distributors in line with the growing demand for resale,” adding, “We plan to use this investment to accelerate technological advancements and partnership expansion.”
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