AB180, an AI-based marketing technology company, announced on the 6th that it held "Modern Growth Stack 2025 (MGS 2025)" at COEX in Seoul on the 5th. Now in its 6th year, the event has established itself as a leading marketing conference sharing the latest domestic and international marketing trends and successful strategies.
The event, themed "Lead with Data, Win with AI," brought together approximately 3,000 corporate marketers and product managers, both online and offline. A total of 19 sponsors, including AB18Gong, and 57 domestic and international adtech, platform, and gaming industry marketing experts delivered 38 lecture sessions across three tracks.
The event began with a keynote speech by Nam Seong-pil, CEO of ABIL8Gong. Nam emphasized that the marketing environment, which has focused on personal information protection over the past two years, is shifting toward AI-centric approaches, and that AI agents are redefining the role of traditional SaaS (Software as a Service).
The main hall session focused on business growth strategies and success stories leveraging AI. Marketing experts from major companies such as Braze, Amplitude, Naver, and Toss shared examples of AI-based customer engagement, automation strategies, and targeting.
The Growth Hall session presented practical challenges and success factors for adopting AI marketing, financial data-driven advertising strategies, and B2B marketing success stories. The Play Hall session covered AI utilization strategies for the gaming industry, customer acquisition and monetization strategies, and global marketing strategies.
The event featured exhibition booths from 19 partner companies, and attendees also participated in hands-on labs, learning how to apply solutions like Airbridge, Amplitude, and Braze in real-world situations. 120 teams applied for business matching through the networking solution "Umo," leading to active exchanges.
ABIL8GONG CEO Nam Seong-pil said, “I hope this event will be an opportunity to provide practical assistance to marketers in a rapidly changing market environment.”
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