Startup 101 from the Greatest Minds


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미국의 유명한 기업가, VC, 엔젤 투자자들이 다년간 기술한 Entrepreneur라면 꼭 읽어볼 만한 Startup에 대한 다양한 Posting들의 모음입니다. 모든 포스팅이 영문이어서 읽기가 쉽지는 않겠지만 꼭 한 번씩은 읽어볼 만한 posting이니 천천히 읽어 보시면 좋을 것 같습니다. 좋은 글들이 있으면 지속적으로 update 하도록 하겠습니다. (Updated 2012. Mar 14th)

Attitude of an Entrepreneur

The Race Is Long – Charlie O’Donnell
If they aren’t ready to listen, it doesn’t matter what you say – Don Dodge
Tenacity – Mark Suster
Street Smarts – Mark Suster
Ability to Pivot  – Mark Suster
Resiliency  – Mark Suster
Inspiration – Mark Suster
Perspiration – Mark Suster
Willingness to Accept Risk – Mark Suster
Attention to detail – Mark Suster
Competitiveness – Mark Suster
Decisiveness / Gets Things Done – Mark Suster
Domain Experience  – Mark Suster
The 7 deadly sins and 10 lessons of a failed startup – Don Dodge
Most Common Early Start-up Mistakes – Mark Suster
Don’t drink your own Kool-Aid – Mark Suster


Developing new startup ideas – Chris Dixon
A Serial Entrepreneur’s Guide To Uncovering Awesome Startup Ideas – John Greathouse
Brainstorming for New Startup Ideas: A Framework to Spur Creative Thinking – David Skok
Ideation: How to stumble upon a great business idea. – Viktoras

Naming the Startup

Naming your startup – Chris Dixon
Six naming myths to ignore – The Name Inspector

Equity Structure

Dividing equity between founders – Chris Dixon
Cap Tables – Fred Wilson
Founders, Ownership and Prenuptials – Mark Suster
The Equity Equation – Paul Graham
The Option Pool Shuffle – Nivi
How to make a cap table – Nivi
Startup Equity – How To Slice Your Pie – Amanda Frazier
How Much Equity a Technical Cofounder Should Get – Nathan Hurst
CTO Equity – Negotiation After Funding – Tony Karrer
What is the best way to divide up ownership in a startup?- Tristan Kromer

Teaming and Hiring

How do you do concrete interviews for non-technical people? – Andrew Chen
How do you find a badass co-founder? – Andrew Chen
Building the initial team for seed stage startups – Andrew Chen
How do you find a badass co-founder? (part 2) – Andrew Chen
Recruiting programmers to your startup – Chris Dixon
What to look for in hiring a VP Engineering for your internet startup – Chris Dixon
VP Finance vs CFO – Fred Wilson
VP Engineering Vs CTO – Fred Wilson
8 Things to Look for When Hiring Startup Talent – Ben Yoskovitz
10 Steps to Successfully Sourcing and Recruiting Startup Talent – Ben Yoskovitz
The Key to Startup Hiring: Build a Magnet – Ben Yoskovitz
Idea: Y Combinator for Startup Recruiting – Adam Smith
Building a Successful Startup Team – Michael Cole
Hiring at a Startup? Know Thy Weaknesses – Mark Suster
Don’t Roll out the Red Carpet on the Way out the Door – Mark Suster
9 Tips for Hiring & Managing Interns at a Startup – Andrew Cohen
Hiring a CTO for Your Startup – Tony Karrer
How to Hunt Programmers for Your Startup – A Field Guide – Tony Karrer
How I Found a Great CTO – Mariam Naficy
HOW TO: Hire the Perfect CTO – Scott Gerber
Places to Find Developers in Exchange for Sweat Equity – Jason Mandelson
Startup CTO Salary and Equity Data – Tony Karrer
A Minimum Viable Team is more important than a Minimum Viable Product – Tristan Kromer

Finding Your Co-founder

How to pick a co-founder – Naval
The Co-Founder Mythology – Mark Suster
Finding Your Co-Founders – Seth Sternberg
Picking Your Co-Founders – Spencer Fry
How To Work Better with Your Co-Founder – Sean Ammirati
Why you can(‘t) recruit a technical cofounder – Jennifer Chin
Things to Avoid When Recruiting Co-founders – Tristan Kromer
Need a Technical Co-founder? Hire a Product Design Lead First – Charlie O’Donnell
Nailing that elusive technical co-founder – Andy Young
6 Ways to Find A Technical Co-Founder – Matthew Bellows
Finding a Technical Partner for Your Startup – Daniel Kehoe
Finding a technical co-founder: You’re doing it wrong – Eric Siegfried
How to find a technical Cofounder – Chris Schultz
Technical Cofounders are Overrated – Will Miceli
7 Startup Co-Founders That Can Lead to Conflict – Martin Zwilling
Ten Steps in Choosing the Right Startup Partner – Martin Zwilling
Lockboxer CEO: You Don’t Need A Technical Co-Founder To Start A Web Business – Daniel Goh

Board & Advisors

Selecting, Electing & Evolving – Fred Wilson
Role and Responsibilities – Fred Wilson
Should Your Startup Have an Advisory Board? – Mark Suster

Startup Legal

Entrepreneurs need to learn some law – Chris Dixon
How to Work with Lawyers at a Startup – Mark Suster

Raising Angel Round

Angel Funding Advice – Mark Suster
Raising Angel Money – Angel money pricing – Mark Suster

Raising Venture Capital

Best practices for raising a VC round – Chris Dixon
The problem with taking seed money from big VCs – Chris Dixon
The most important question to ask before taking seed money – Chris Dixon
VC’s care about the upside case, not the mean – Chris Dixon
The problem with tranched VC investments – Chris Dixon
Later-stage rounds and “setting the bar too high” – Chris Dixon
Notes on raising seed financing – Chris Dixon
How to pitch a VC – Dave Mcclure
Choose Your VC Investor Carefully – Mark Suster
Do You Really Even Need VC? – Mark Suster
VC Seed Funding is Dead, Long Live VC Seed Funding! – Mark Suster
What Should I Send a VC Before the Meeting? – Mark Suster
On NDAs and Confidentiality – Mark Suster
First Round Funding Terms and Founder Vesting – Mark Suster
How to Develop Your Fund Raising Strategy – Mark Suster
WTF is Traction? A 6-Step Relationship Guide to VC – Mark Suster
Tips from a ex-VC who helps entrepreneurs raise money – Bill Burnham

Pitching Your Startup

Pitch yourself, not your idea – Chris Dixon
Pitching the VC partnership – Chris Dixon
A Tale of Two Pitches – Mark Suster
Deal with Your Elephant in the Room – Mark Suster
Do you need a Powerpoint deck for a VC meeting? – Mark Suster
Start with your team – Mark Suster
Tell us what you do – Mark Suster
The problem definition – Mark Suster
The solution – Mark Suster
The Demo – Mark Suster
Market sizing – Mark Suster
Market sizing (pitfalls) – Mark Suster
Competition – Mark Suster
The 10/20/30 Rule of PowerPoint – Guy Kawasaki
Ten Tips for Pitching Your Company – Charlie O’Donnell
Business Plans, NDAs, and Traction – Nivi
5 Steps to Better Financial Projection – Tim Berry
Limit an Investor Pitch to 10 Pages and 10 Minutes  – Martin Zwilling
Great Startups Can Hook an Investor in 60 Seconds  – Martin Zwilling
Pitch Perfect – Pre-pitch – Micah
Pitching without a pitch deck – Audrey Watters

Term Sheet 101

Don’t shop your term sheet – Chris Dixon
Ideal first round funding terms – Chris Dixon
Backing out of a term sheet – Chris Dixon
Price – Brad Feld
Pay to play – Brad Feld
Right of first refusal – Brad Feld
IPO shares purchase – Brad Feld
Compelled Sale Right – Brad Feld
Founders Activities – Brad Feld
Information and Registration Rights – Brad Feld
Voting Rights and Employee Pool – Brad Feld
Protective Provisions – Brad Feld
Drag Along – Brad Feld
Conversion – Brad Feld
Liquidation Preference – Brad Feld
Board of Directors – Brad Feld
Anti-Dilution – Brad Feld
Dividends – Brad Feld
Redemption Rights – Brad Feld
Conditions Precedent to Financing – Brad Feld
Vesting – Brad Feld
Information Rights – Brad Feld
Restriction on Sales – Brad Feld
No Shop Agreement – Brad Feld
Indemnification – Brad Feld
Anti Dilution – Fred Destin
Liquidation Preference – Fred Destin

Managing Public Relations & Media

Some tips for interacting with the press – Chris Dixon
Save Your Spin for Someone Who Cares – Mark Suster
10 Essential PR Tips for Startups – Erica Swallow
You don’t know Jack about Public Relations – Steve Cody
PR for Startups – Tony Wright
How to use PR Firms at Startups – Mark Suster

Managing Cash

Always have 18 months of cash in the bank – Chris Dixon
Burn Rate – Fred Wilson
Four Ways To Keep Burn Rates Low – Martin Zwilling
Burn Rate Vs. Runway – Mark MacLeod

Pivoting and Plan B

Pivoting – Chris Dixon
Top 10 Ways Entrepreneurs Pivot a Lean Startup  – Martin Zwilling
Pivot with Purpose – Jeff Cornwall
There are alternatives when your startup falters – Martin Zwilling
Pivot Now is Less Painful Than Turnaround Later  – Martin Zwilling
Pivoting at the Speed of Light – Mark Birch
Pivot, don’t jump to a new vision  – Eric Ries
The Pivot (or How to Learn Humility in 4 Steps) – Tara Hunt
To pivot or not to pivot – Gabriel Weinberg
Panic at the Pivot – Aligning Incentives By Burning the Boats – Steve Blank
Business Plans, Plan A vs Plan B. Real or Friction – Tim Berry

Performance Metrics & Lean Startup

Bootstrapping a Lean Startup – Ash Maurya
The Cohort Analysis – Fred Wilson
Startup Metrics for Pirates – Dave McClure
Startup Metrics – Tony Karrer
Cohort Metrics For Startups Revealed – Part I: Plain English – Dan Martell
Cohort Metrics For Startups Revealed – Part II: Aged Groups – Dan Martell
How Startups Can Use Metrics to Drive Success – Mark Suster
A First Look at Some Metrics Numbers – Ash Maurya
Beware of Vanity Metrics (For Harvard Business Review) – Eric Ries
Lean analytics: Questions VCs should ask (and you’d better answer) – Alistair Croll
10 Lean Startup Machine Tips and Tricks – Tristan Kromer
Three Lean Startup Principles to Live By – Tristan Kromer
The Challenging Pace of Lean Startup – Ben Yoskovitz
How to Structure Good Hypotheses for Your Lean Startup – Ben Yoskovitz

Exiting the Startup

The Entrepreneurs Dilemma – Sell now for $Millions or holdout for $Billions? – Don Dodge
Selling Your Company – Fred Wilson
Here is Why You Need a Good Startup Exit Strategy – Martin Zwilling
How to Craft a Smart Startup Exit Strategy – Jason Lemkin
The how, when and why of exiting your startup – Mike Butcher
How to value your company for sale (part 1) – Jason Cohen
How to value your company for sale (part 2) – Jason Cohen
3 Things Every Entrepreneur Needs to Know about Exit Strategies – Tim Berry
What’s your Exit Strategy – Tim Rice
333 Million Reasons to Have an Exit Strategy Plan – Dave Lavinsky

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글로벌 컨설팅사 Bain & Company의 서울 및 보스턴 오피스에서 씨니어 어소시어트 컨설턴트로 근무하였으며 기업 비전 및 포트폴리오 전략 수립과 오퍼레이션 전략 프로젝트를 수행하였다. 또한 의료산업 관련 벤처를 전문적으로 인큐베이팅하는 이노셈블의 창업 멤버로 브레인메딕, 미스비스 등의 의료 소프트웨어 벤처를 성공적으로 발굴하였다. 현재 소프트뱅크 벤처스에서 투자 심사역으로 활동하고 있으며 인터넷/모바일 서비스 산업의 벤처에 투자하고 있다. (Twitter: @joeykim81 Blog:

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