Loplat has launched a mobile app service called “Ma’at Pick” to record and share food videos.
Ma’at Pick allows users to record a three-second food video, write a short review and share it. The UX of the app offering a service to keep a food journal rather than writing a review of a famous restaurant is a distinctive characteristic that differentiates the app from other services.
Ma’at Pick has accumulated 15 thousand users for a six month period during beta testing and secured 15 thousand reviewing contents. Kim Na-
Loplat is planning to diversify location-based services recommending nearby restaurants, providing information about new restaurants, and sharing the situation in a restaurant in real time. Ma’at Pick can be downloaded from Google Play.