PPANAM announced that the company signed an MOU with French digital marketing agency Crosslight and agreed with the agency to expand local marketing services and operate the Hallyu exhibition (Korea Now) together.
PPANAM is a startup delivering marketing services that enlists the help of French influencers so that Korean enterprises can enter the local market. The company became a tenant in Station F in France, the biggest startup campus in the world, in February through the Korea Institute of Start-up and Entrepreneurship Development.
PPANAM explained that this cooperation is significant as it will act as a foundation to publicize Korean brand values in France and advance into the center of the Hallyu. The company also plans to strengthen its position in the European market by increasing direct communities in France. The company now has secured 20 local influencers with more than one million SNS followers each and is preparing marketing services in connection with more than 2,000 local influencers. In April, PPANAM will introduce French influencer marketing services to promote Korean brands and B2B trading services in France.